CEO Priorities: Master the Art of Surviving at the Top Subclass Code_2RZ The Ogilvy advertising legend—“one of

The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas

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sometimes intimidating field of big data and data science

CEO Priorities: Master the Art of Surviving at the Top Subclass Code_2RZ The Ogilvy advertising legend—“one ofCEO PRIORITIES provides direct, specific and valuable practical advice and insights for CEOs and aspiring CEOs or executives, supported by relevant stories couched in humour and irony. Neil Giarratana takes you inside the CEO's office and lays out a top executive's priorities get these right or else! He covers the key areas that must be handled well and with intelligence and explains in detail how to do it. Weaving in examples from his 30 plus years