The Confidence Game Suclass Code_1OM its ingenious and cost-effective branding

its ingenious and cost-effective branding exercises to its hundreds of millions of prospects from around the world

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The Confidence Game Suclass Code_1OM its ingenious and cost-effective brandingA compelling investigation into the minds, motives, and methods of con artistsand the people who fall for their cons over and over again. While cheats and swindlers may be a dime a dozen, true conmenthe Bernie Madoffs, the Jim Bakkers, the Lance Armstrongsare elegant, outsized personalities, artists of persuasion and exploiters of trust. How do they do it? Why are they successful? And what keeps us falling for it, over and over again? These are the