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Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge Vendor Code_V0170 but the truth is

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but the truth is

the direction in which the world spins has reversed: where for the last five centuries the globe turned westwards on its axis

Emika Chen barely made it out of the Warcross Championships alive

Rachel is a unique individual born with a rare degenerative genetic condition

Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge Vendor Code_V0170 but the truth isIn the business world, imitation gets a bad rap. We see imitating firms as ? me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation? the exact or broad brushed copying of an innovation? is as critical to prosperity as innovation. Shenkar

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