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Business is People: The Matsushita Spirit Subclass_Economics Some are activities Nigel hasBusiness Is People is the English language sequel to the Japanese bestseller Shobai Kokoroe cho (Business Handbook). This translated collection of essays and anecdotes reveals the inside man of late Japanese management guru Konosuke Matsushita, and his secret to keeping business in the black in good times and bad. This timeless classic contains Matsushita's key observations on management, gleaned from more than half a century of business experience.