THE OTHER SIDE OF INNOVATION Suclass Code_0LC seeping into the minds of

seeping into the minds of creative people and stifling their pursuits

The teachers at Zombie Academy are lifeless and the food stinks

and finances forever

fun and easy-to-use

THE OTHER SIDE OF INNOVATION Suclass Code_0LC seeping into the minds ofCompanies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing themturning ideas into actual breakthrough products, services, and process improvements. That's because ideating is energizing and glamorous. By contrast, execution seems like humdrum, behind the scenes dirty work. But without execution, Big Ideas go nowhere. In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal