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Unicorns, Hype, and Bubbles: A guide to spotting, avoiding, and exploiting investment bubbles in tech MTO3_Jan23 and beverages with roots inNew technologies are an investment minefield. Putting money behind them means taking a risk on unproven ventures, often from inexperienced (and potentially unscrupulous) developers. While some will lead the investor to fantastic gains, many others turn out to be mere bubbles a flimsy veneer of excitement and hype with little profitable at the core. But ignoring these technologies can be even worse, as this can mean failing to capitalise on the next