The Power of Bad : And How to Overcome It (UK) Vendor Code_V0308 Brand-new cover designs for 2011

Brand-new cover designs for 2011

With Pitch Perfect you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you've left the room

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Zappos has woven these five key components into a seamless strategy that's the envy of business leaders

The Power of Bad : And How to Overcome It (UK) Vendor Code_V0308 Brand-new cover designs for 2011Why does a bad impression last longer than a good one? Why does losing money affect us more than gaining it? What makes phobias so hard to shake? The answer is the negativity bias or in other words, the power of bad. As John Tierney and Roy F. Baumeister show, we are wired to react to bad events more strongly than good ones. It makes sense in evolutionary terms, but in our modern world the lure of bad is more powerful than ever. It governs our moods,