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The Cult of We : Wework and the Great Start-Up Delusion Subclass_PSYCHOANALYSIS/THERAPHY But she's holding something back—aIn 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy. Just over fifteen years later, he had transformed himself into the charismatic CEO of a company worth $47 billion. With his long hair and feel good mantras, the six foot five Neumann looked the part of a messianic Silicon Valley entrepreneur. The vision he offered was mesmerizing: a radical reimagining of work space for a new generation. He called it WeWork.