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The Inversion Factor: How To Thrive In The Lot Economy Subclass_Christian Gifts interactive way for little onesIn the past, companies found success with a product first orientation; they made a thing that did a thing. The Inversion Factor explains why the companies of today and tomorrow will have to abandon the product first orientation. Rather than asking 'How do the products we make meet customer needs?' companies should ask 'How can technology help us reimagine and fill a need?' Zipcar, for example, instead of developing another vehicle for moving people