The Illusion of Choice: 16 ½ psychological biases that influence what we buy projects At fifteen years old

At fifteen years old

• Smart Learning – Helps children learn while having fun

they gradually strengthen timing

Complete with photographs

The Illusion of Choice: 16 ½ psychological biases that influence what we buy projects At fifteen years oldThe compelling new book by Richard Shotton, author of The Choice Factory Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave. The Illusion of