The Choice Factory: 25 Behavioural Biases That Influence What We Buy Subclass_Science - Reference Buku ini memberikan panduan bagaimana

Buku ini memberikan panduan bagaimana untuk mengenal diri

More than 100 of the world's leading Bible scholars and teachers were involved in creating the ESV Bible

Whether it's a suspicious-looking email or a multimillion-dollar global swindle

who finally became what he'd pretended to be

The Choice Factory: 25 Behavioural Biases That Influence What We Buy Subclass_Science - Reference Buku ini memberikan panduan bagaimanaBefore you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision making, from trivial food choices to significant work place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real life