Cause-Related Marketing formatIsbn:Softcover - 9783838665115 Medienwirkung zu definieren

Medienwirkung zu definieren

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Cause-Related Marketing formatIsbn:Softcover - 9783838665115 Medienwirkung zu definierenInhaltsangabe: Abstract: Cause related marketing (CRM) has become a widely discussed topic as well as an increasingly important marketing technique. In this paper, the subject is analysed not from the usual perspective of companies, but from the charities? point of view, focusing on the example of British cancer charities. The study shows that cause related marketing has developed in context of a changing business environment and growing customer