Authenticity in Advertising Domänen und represents an authoritative and up-to-date

represents an authoritative and up-to-date ap praisal of the status of the art and a stimulus to future research at laboratory and clinical level in an area of opportunity for clinical and preventive medicine

Mitglied im wissenschaftlichen Beirat Psychotherapie

often too expensive and sometimes not at all feasible

Data compiled by the National Center for Health Statistics reveal a dramatic de cline in deaths from cardiovascular disease in the United States (greater than 20% since 1968)

Authenticity in Advertising Domänen und represents an authoritative and up-to-dateDue to negative consumer reactions towards advertising, authenticity has become one of the key words in advertising. This book discusses authenticity in advertising by focussing on the authenticity of an advertising spokesperson. It shows that authenticity is a complex construct that consists of different facets. These facets are theoretically discussed and empirically studied by empirical research. This book provides managerial implications on how to